Lead · 24 May 2026
Clone — decision-routing demo
The clone now triages, batches, and auto-decides on a defined set of low-stakes choices. Decisions go from bottleneck to background.
→ +5.0% on $DEEP
Featured · Annual letter 2026
To our shareholders. →
24 Feb 2026
Clone — closed alpha with 10 users
Ten people running clones of themselves. Edge cases are loud. The feedback loop is fast.
17 Feb 2026
Brandayd — sentiment scoring engine ships
Not just what the LLMs say, but how positive/neutral/negative. A real product layer.
31 Dec 2025
Brandayd — crossed 500 brands
Five times the previous milestone in two quarters. The flywheel is real.
The Archive
Back issues, all the way down
19 Dec 2025
Clone — network graph ingestion live
+5.0%
08 Nov 2025
Brandayd — partnership with 3 agencies
+6.0%
25 Oct 2025
Clone — first proactive network intro
+6.0%
01 Oct 2025
Brandayd — first paying customer
+8.0%
01 Aug 2025
Clone v0 — voice prototype responds in your tone
+5.0%
15 Jul 2025
Brandayd — 100 brands monitored
+5.0%
23 May 2025
Decided to rebuild deepsoni.com as a public company
+10.0%
12 May 2025
Happy To Help — earning platform development begins
+6.0%
03 May 2025
Clone — decision-making is the next limiting factor
+5.0%
01 May 2025
Spring 2026: shipping every week
+6.0%
19 Apr 2025
Brandayd v0 — first AI-monitoring run
+6.0%
01 Apr 2025
Happy To Help cohort 3 begins (40 interns)
+5.0%
01 Feb 2025
WebAgent shipped recipes engine
+7.0%
01 Jan 2025
Brandayd scoping begins
+4.0%
01 Jan 2025
Crossed $5k MRR across portfolio
+8.0%
01 Nov 2024
Intrkt beta opens
+14.0%
01 Sept 2024
Lost a major customer on Intrkt
-4.0%
01 Aug 2024
Intrkt alpha — first 10 users
+6.0%
01 Jun 2024
Outreach engine crosses 4M leads
+9.0%
01 May 2024
WebAgent v0 — first headless browser agent
+7.0%
01 Jan 2024
Intrkt scoping begins
+5.0%
01 Oct 2023
Started boxing seriously
+2.0%
01 Aug 2023
Burnout. Took two weeks off.
-3.0%
01 Apr 2023
Outreach engine crosses 1M leads indexed
+8.0%
01 Jan 2023
Happy To Help registered
+6.0%
01 Jul 2022
Started building outreach engine (the future of $REACH)
+4.0%
01 Jan 2022
Cleared NDA placement at top trading firm
+10.0%
01 Jan 2022
Failed first SaaS attempt
-6.0%
01 Feb 2021
Built a Discord bot that got 10k servers
+12.0%
01 Jul 2020
First freelance job ($40)
+8.0%
01 Jan 2020
Lost interest in math, found programming
+5.0%
01 Jan 2019
Started options trading. Lost money.
-8.0%
01 Oct 2018
First website built
+6.0%
16 Aug 2016
First line of code
+4.0%
01 Jun 2007
IPO: first computer arrives
+0.0%